⟡ 20.08.2026 · a new beginning blooms
Tomorrow
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Tomorrow Bureau - FacilityThings I’m thinking about, looking at, reading, hearing and carrying with me . Choose a thread or simply keep scrolling
⟡ 20.08.2026 · a new beginning blooms
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Tomorrow Bureau - Facility✩ 03.08.2026 · Bookshelf



✧ 22.07.2026 · Exhibition
My art is the way I reestablish the bonds that tie me to the universe.
✩ 12.07.2026 · Reading

✧ An index · in no particular order








“‘brand’ is what people are telling each other about you behind your back”
Overheard“I just want to be me and do it with excellence.”
Frank Ocean✧ 11.07.2026 · Exhibition
Julio Le Parc at Tate Modern. Three fragments about memory, freedom, love and what we hope to keep until the very end.



⟡ 14.04.2026 · Conversation
A conversation with Wise about building global reach: cultural nuance, protecting creative space, working across borders and choosing technology with intention.
Read the Wise talk




Frida Kahlo · Photograph by Nickolas Muray · New York, 1939
↗ Interlude · New beginnings
Leap and the net will appear
New beginnings on the horizon.




✧ 27.06.2026 · Elsewhere
In a new place, I notice my own mood shifting before I understand why. The colours feel brighter, time stretches, and familiar instincts loosen.
what changed
when I arrived?
◌ Forever · Inspiration




















Everything I’ve saved and can’t unsee.Rearrange
Pulled from my Are.na
꩜ 21.06.2026 · Reflection
Earlier in June, I walked through the Slade Degree Show and stopped in front of an installation of folded denim stacked neatly across shelves.








It caught me completely off guard. Ten years folded.
I was back in Tamworth, twenty-three years old, living in the strange space between finishing my Fine Art degree in Nottingham and moving to London. I needed work for a few months, so I took a job in Marks & Spencer.
For months, I folded jeans. That was it. Eight-hour shifts spent unfolding, refolding, straightening piles that had only just been disturbed. Making sure every shelf looked perfect before someone picked up another pair and the whole process began again.
After university, where every piece of work demanded that I look further inside myself, making art had become emotionally exhausting. Years of exhibitions, critiques and constant introspection on relationships, home life, and loss, it had all left my mind noisy.
I didn’t realise how much I needed the opposite. Folding denim was gloriously repetitive. Mind-numbingly boring.
After the fact, I remember listening to Tyler, the Creator’s Boredom, thinking how perfectly it captured that strange feeling of being stuck in a room with your own thoughts for so long that time almost dissolves. My eyeballs were turning to drywall. My room an M&S shop floor. My mind a blank space.
NOTHING was happening. Which, it turns out, was exactly what needed to happen.
Somewhere amongst the repetition, my mind became quiet again.
Without trying, I began noticing things. Connecting ideas. Imagining what came next. I applied for my Fine Art MA in Glasgow. I made new work. The work felt lighter somehow. Less about excavating myself and more about exploring the world around me.
Then London happened. A one-month internship became a career. One month became ten years. I never did go to study my Masters. But I found people and a place to call my new home.
Standing in front of those folded shelves at the Slade, I realised I wasn’t just looking at an artwork. I was looking at a chapter of my own life that I hadn’t stopped to revisit properly.
It’s funny how memory works. We expect the defining moments to announce themselves. Instead, they hide inside ordinary things. A folded pair of jeans. A repetitive task. A season that felt like waiting.
I’m in another one of those seasons now.
The agency I spent the last seven years helping to build has closed. I’m somewhere between endings and beginnings again. Between roles. Between versions of myself. There is more quiet than I’m used to. More solitude. More uncertainty.
Sometimes it feels uncomfortable. Sometimes it feels lonely. But I’ve been here before. Not in circumstance, but in rhythm.
I’ve learned that there are periods in life that look unproductive from the outside. Nothing seems to move. Nothing seems to happen. Yet underneath, something is slowly rearranging itself. Ideas return. Curiosity returns. You begin to hear yourself again. The sparks start to fly.
Perhaps that’s why that installation stayed with me. It was about recognising that some of the most transformative periods of our lives don’t look transformative at all. They look repetitive. Uneventful. Quiet.
Guess it’s time to fold some jeans.
꩜ 26.05.2026 · Oblique strategy
I reach for Oblique Strategies when I can feel myself circling the same answer. Drawing a card interrupts the obvious route. It rarely solves the problem for me; it changes the question, which is usually what I need. The card I drew, “Once the search is in progress, something will be found,” has helped shape my thinking throughout this process of discovering what comes next.
Created by Brian Eno and artist Peter Schmidt, first published in 1975. This is only a small selection. Explore the full deck ↗

✦ Ongoing · Methodology · Seventeen
At Seventeen, we developed a methodology for turning a brief into a shared creative conversation. Bring the right people into the room, read between the lines, let ideas spark, then shape, combine and reframe them until the work feels inevitable. It is a way of making that I want to take forwards with me: open enough for instinct, structured enough to move together.
Developed with Charan Bhogal, Gary Roberts, Amelia Barry and George Alexander.
Review / reframe / repeat
01Input
Spark the room
02Edit
Shape the signal
03Combine
Bring forms together
04Reframe
Find the next spark
05Resolve
Shape once more
Concepts and craft in conversation that never lets up.
⟡ Jun—Jul 2026 · Listening
Bad Bunny and BTS. Two non-English-speaking acts, two stadiums moving as one. Feeling travels perfectly well without translation.


✧ 03.06.2026 · Exhibition

A few weeks ago, at the Tate Modern, I read an early written piece by Tracey Emin about having a painful tooth removed, the last bad thing left in her body. There’s a moment of relief, and then doubt: was it really the tooth? Maybe that’s what endings take from us: not just the thing itself, but the version of ourselves that existed inside it.

The space left behind doesn’t need to be filled straight away. It needs time to listen, choose, and become. At the end of the exhibition, Emin’s neon asks, “Do I have another choice?” I think I do. The gap has made room for something new. I can listen, choose, and begin again. I’m starting to see what else might grow there. Still, I miss that tooth.
✧ Feb 2026 · Field notes
New York made me feel completely like myself, and it was noticeable. More open, more curious, more switched on.
Between meetings, the city kept interrupting the plan with odd details, unexpected light and new energy.
New York · February 2026
❀ Jan 2024 · Perspective
A thought-leadership piece with Frontify on new systems, new tools and the need for brands to remain unmistakably human.
Read the Frontify postAll Rights Reserved ©2017 — 2026