Jade Acton Executive Producer

Musings

 

Things I’m thinking about, looking at, reading, hearing and carrying with me . Choose a thread or simply keep scrolling

03.08.2026 · Bookshelf

The Body Keeps the Score by Bessel van der Kolk
The Body Keeps the Score · Bessel van der Kolk
Famesick: A Memoir by Lena Dunham
Famesick · Lena Dunham
Abloh-isms by Virgil Abloh, edited by Larry Warsh
Abloh-isms · Virgil Abloh

22.07.2026 · Exhibition

My art is the way I reestablish the bonds that tie me to the universe.
Ana Mendieta pressing her face against glass in a sequence of six photographs
Untitled (Glass on Body Imprints), 1972
A body-shaped silhouette burning in the earth in Ana Mendieta’s Alma, Silueta en Fuego
Alma, Silueta en Fuego, 1975

12.07.2026 · Reading

Sudden transformations

A photographed page from a Jean-Paul Sartre book
A paragraph I kept returning to

An index · in no particular order

Mind things

A diagram: self-delusion, through grit, practice and gumption, becomes reality
The long way to reality
A book page reading: We don't see things as they are, we see them as we are
As we are
A film still of coffee and an alarm clock, captioned: Me, I have a dream to finish
A dream to finish
A forking line diagram: are you moving towards what matters to you, or to others?
What matters
A looping diagram: i have not changed at all / i have changed in every conceivable way
Both, at once
A typewritten note titled Lovers, 1988, with two clock faces drawn above it
Lovers, 1988
A taped clipping reading: The rules are in my head. Rei Kawakubo
The rules are in my head
Two line diagrams contrasting resisting what is with accepting what is
Resisting / accepting

‘brand’ is what people are telling each other about you behind your back

Overheard

I just want to be me and do it with excellence.

Frank Ocean

11.07.2026 · Exhibition

Before the pages turn backwards

Julio Le Parc at Tate Modern. Three fragments about memory, freedom, love and what we hope to keep until the very end.

Text work at the Julio Le Parc exhibition
Second text work at the Julio Le Parc exhibition
Third text work at the Julio Le Parc exhibition

14.04.2026 · Conversation

The business of creativity

A conversation with Wise about building global reach: cultural nuance, protecting creative space, working across borders and choosing technology with intention.

Read the Wise talk

Frida, in colour

Frida Kahlo photographed in colour in New York in 1939 by Nickolas Muray

Frida Kahlo · Photograph by Nickolas Muray · New York, 1939

Interlude · New beginnings

Leap and the net will appear

New beginnings on the horizon.

A sunlit path through greenery and mountains in Mallorca
A colourful market stall in Mallorca
An improvised arrow sign in Mallorca
Miniature animals displayed on cheeses

27.06.2026 · Elsewhere

Feeling differently

In a new place, I notice my own mood shifting before I understand why. The colours feel brighter, time stretches, and familiar instincts loosen.

what changed
when I arrived?

Forever · Inspiration

Forever Inspiration

Kandinsky
Janus fleuri, Louise Bourgeois, 1968
Heatstroking, an animation
Inside Out, 2013, by Richard Serra
An animated loop
Apple PowerBook G3
Culture waves
Anthony Bourdain, an animation
Herman Rudolf Müller, 1829, a woodcut of a nude figure beside a sunflower
Arabesque I, Debussy
Ryuichi Sakamoto
An animated loop
Nicholas Hlobo, Ndize (detail)
Tracey Emin
New Museum
The Young Martyr, 1853
Kenneth Martin, Chance Order Change drawing
Work
Phoenix, 1901
A saved image

Everything I’ve saved and can’t unsee.Rearrange

Pulled from my Are.na

21.06.2026 · Reflection

Ten years, folded

Earlier in June, I walked through the Slade Degree Show and stopped in front of an installation of folded denim stacked neatly across shelves.

Stacks of folded denim

It caught me completely off guard. Ten years folded.

I was back in Tamworth, twenty-three years old, living in the strange space between finishing my Fine Art degree in Nottingham and moving to London. I needed work for a few months, so I took a job in Marks & Spencer.

For months, I folded jeans. That was it. Eight-hour shifts spent unfolding, refolding, straightening piles that had only just been disturbed. Making sure every shelf looked perfect before someone picked up another pair and the whole process began again.

After university, where every piece of work demanded that I look further inside myself, making art had become emotionally exhausting. Years of exhibitions, critiques and constant introspection on relationships, home life, and loss, it had all left my mind noisy.

I didn’t realise how much I needed the opposite. Folding denim was gloriously repetitive. Mind-numbingly boring.

After the fact, I remember listening to Tyler, the Creator’s Boredom, thinking how perfectly it captured that strange feeling of being stuck in a room with your own thoughts for so long that time almost dissolves. My eyeballs were turning to drywall. My room an M&S shop floor. My mind a blank space.

NOTHING was happening. Which, it turns out, was exactly what needed to happen.

Somewhere amongst the repetition, my mind became quiet again.

Without trying, I began noticing things. Connecting ideas. Imagining what came next. I applied for my Fine Art MA in Glasgow. I made new work. The work felt lighter somehow. Less about excavating myself and more about exploring the world around me.

Then London happened. A one-month internship became a career. One month became ten years. I never did go to study my Masters. But I found people and a place to call my new home.

Standing in front of those folded shelves at the Slade, I realised I wasn’t just looking at an artwork. I was looking at a chapter of my own life that I hadn’t stopped to revisit properly.

It’s funny how memory works. We expect the defining moments to announce themselves. Instead, they hide inside ordinary things. A folded pair of jeans. A repetitive task. A season that felt like waiting.

I’m in another one of those seasons now.

The agency I spent the last seven years helping to build has closed. I’m somewhere between endings and beginnings again. Between roles. Between versions of myself. There is more quiet than I’m used to. More solitude. More uncertainty.

Sometimes it feels uncomfortable. Sometimes it feels lonely. But I’ve been here before. Not in circumstance, but in rhythm.

I’ve learned that there are periods in life that look unproductive from the outside. Nothing seems to move. Nothing seems to happen. Yet underneath, something is slowly rearranging itself. Ideas return. Curiosity returns. You begin to hear yourself again. The sparks start to fly.

Perhaps that’s why that installation stayed with me. It was about recognising that some of the most transformative periods of our lives don’t look transformative at all. They look repetitive. Uneventful. Quiet.

Guess it’s time to fold some jeans.

26.05.2026 · Oblique strategy

When my mind gets stuck

I reach for Oblique Strategies when I can feel myself circling the same answer. Drawing a card interrupts the obvious route. It rarely solves the problem for me; it changes the question, which is usually what I need. The card I drew, “Once the search is in progress, something will be found,” has helped shape my thinking throughout this process of discovering what comes next.

Created by Brian Eno and artist Peter Schmidt, first published in 1975. This is only a small selection. Explore the full deck ↗

Jade’s Oblique Strategies cards spread across a textured surface
The card I drew · Once the search is in progress, something will be found
Use an old ideaOblique Strategies
Honour thy error as a hidden intentionOblique Strategies
Work at a different speedOblique Strategies
Repetition is a form of changeOblique Strategies
Once the search is in progress, something will be found26.05.2026

Ongoing · Methodology · Seventeen

Spark, shape, spark again

At Seventeen, we developed a methodology for turning a brief into a shared creative conversation. Bring the right people into the room, read between the lines, let ideas spark, then shape, combine and reframe them until the work feels inevitable. It is a way of making that I want to take forwards with me: open enough for instinct, structured enough to move together.

Developed with Charan Bhogal, Gary Roberts, Amelia Barry and George Alexander.

Concepts and craft in conversation that never lets up.

Jun—Jul 2026 · Listening

Beyond language

Bad Bunny and BTS. Two non-English-speaking acts, two stadiums moving as one. Feeling travels perfectly well without translation.

Bad Bunny performing to a stadium crowd
BTS performing beneath a dramatic stadium sky

03.06.2026 · Exhibition

The last bad thing

Tracey Emin text work about the removal of a bad tooth

A few weeks ago, at the Tate Modern, I read an early written piece by Tracey Emin about having a painful tooth removed, the last bad thing left in her body. There’s a moment of relief, and then doubt: was it really the tooth? Maybe that’s what endings take from us: not just the thing itself, but the version of ourselves that existed inside it.

Tracey Emin neon work asking if there will be another choice

The space left behind doesn’t need to be filled straight away. It needs time to listen, choose, and become. At the end of the exhibition, Emin’s neon asks, “Do I have another choice?” I think I do. The gap has made room for something new. I can listen, choose, and begin again. I’m starting to see what else might grow there. Still, I miss that tooth.

Feb 2026 · Field notes

Between meetings

New York made me feel completely like myself, and it was noticeable. More open, more curious, more switched on.

Between meetings, the city kept interrupting the plan with odd details, unexpected light and new energy.

New York · February 2026

Jan 2024 · Perspective

What comes next for brands?

A thought-leadership piece with Frontify on new systems, new tools and the need for brands to remain unmistakably human.

Read the Frontify post